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A group of five children, all wearing bright yellow t-shirts, are walking closely together with their arms around each other. They appear to be in a playful mood, smiling and enjoying each other's company. In the background, other people are visible, along with a few trees and balloons, suggesting a festive outdoor event. A woman in a sun hat can be seen walking in the background.Three young boys are standing together with their arms around each other's shoulders, all wearing bright yellow t-shirts. The boy in the middle is smiling widely and wearing a cap. Behind them, there are trees and some yellow balloons visible, suggesting an outdoor event or celebration. The scene conveys a sense of fun and camaraderie.

GOPUREfor good

A man with short, dark hair smiles while looking up, sitting next to a young girl. The girl, who is wearing a pink hat and a light pink sweater, is holding a drink and gazing intently ahead. The background is bright with a yellow backdrop, suggesting a cheerful outdoor setting.

alex's

LEMONADE
STAND

Alexandra "Alex" Scott was diagnosed with cancer before her first birthday. At 4, she held her first lemonade stand to raise money for doctors to help find better treatments and cures for kids like her.

A young child sits behind a lemonade stand, smiling and wearing a yellow beret and a yellow tank top with overalls. The stand has a sign indicating "Lemonade" with a colored drawing. In front of the child is a table with paper cups, a jar containing cash, and stacks of napkins. Green foliage is visible in the background, along with a brick wall and window.

Alex continued her selfless mission for four more years, holding lemonade stands and donating the proceeds. In 2004, at the age of 8, Alex passed away shortly after reaching her goal of raising $1 million dollars, thanks to others who joined Alex in her mission and held their own lemonade stands all across the country.

Alex's parents started Alex's Lemonade Stand Foundation in 2005 to continue her amazing work. The Foundation has since raised over $200 million to change the lives of kids with cancer by funding impactful research and supporting families affected by childhood cancer.

"I am happy for what I have,
not unhappy for what I don't have."

— ALEX SCOTT

Since 2017

We’ve pledged a percentage of our profits to Alex’s foundation every quarter. Thanks to your support, we’ve donated thousands of hours of childhood cancer research to date.

Grants For Good

ALSF’s grant program has translated into innovative breakthroughs, access to new treatments, and improvements in care.

A young child wearing a yellow cap and shirt is sitting behind a homemade lemonade stand. The stand, made of wooden boards, has a colorful sign that reads "ALYX's Lemonade Stand," alongside various drawings and prices. A large black container sits on the table, with trees and a house visible in the background.

Resources In Real Time

Outside the hospital, ALSF helps offsets travel expenses, connects families with clinical trials, and provides support for siblings.

Two children’s hands are open, each holding a butterfly. One hand has a butterfly on it, while the other hand extends towards another butterfly. The child is wearing a bright yellow shirt with a blue design. The background is slightly blurred, focusing on the butterflies and the hands.

Families Empowered By Kid Power

By fighting childhood cancer “one cup at a time”, ALSF allows kids to be a part of the change & support families just like theirs

A performer in a blue jacket is entertaining a crowd of children seated on the ground, all wearing yellow shirts with "TEAM ALEX" printed on them. The scene is lively, with yellow balloons in the air, and a tent set up in the background with banners and a table filled with items. The audience appears engaged and focused on the performance.
A young child wearing a yellow cap and shirt is sitting behind a homemade lemonade stand. The stand, made of wooden boards, has a colorful sign that reads "ALYX's Lemonade Stand," alongside various drawings and prices. A large black container sits on the table, with trees and a house visible in the background.

Grants For Good

ALSF’s grant program has translated into innovative breakthroughs, access to new treatments, and improvements in care.

Two children’s hands are open, each holding a butterfly. One hand has a butterfly on it, while the other hand extends towards another butterfly. The child is wearing a bright yellow shirt with a blue design. The background is slightly blurred, focusing on the butterflies and the hands.

Resources In Real Time

Outside the hospital, ALSF helps offsets travel expenses, connects families with clinical trials, and provides support for siblings.

A performer in a blue jacket is entertaining a crowd of children seated on the ground, all wearing yellow shirts with "TEAM ALEX" printed on them. The scene is lively, with yellow balloons in the air, and a tent set up in the background with banners and a table filled with items. The audience appears engaged and focused on the performance.

Families Empowered By Kid Power

By fighting childhood cancer “one cup at a time”, ALSF allows kids to be a part of the change & support families just like theirs

A soft gradient background featuring light blue and pale pink hues, creating a calm and serene atmosphere. The colors blend smoothly, giving a dreamy effect.A soft gradient background transitioning from light blue to pastel pink, creating a calm and serene atmosphere.
A child with short hair sits at a wooden table, concentrating on painting a bright yellow surface with a brush. They wear a colorful floral-patterned shirt and are seated on a chair, holding the brush with one hand while resting the other on the table. A ruler is visible in the background, along with a garage door.

“Dealing with cancer is an incredibly scary and difficult thing for little children and their families. At goPure, we are proud that every product we sell helps contribute to finding a cure for childhood cancers, as well as helps to treat and support children and their families during their battle with this disease.”

ALEX KEYAN

CEO + Founder of goPure Beauty

your support allows

Alex’s Lemonade stand to help families as they face the most trying times of their lives.

SHOP TO SUPPORTLEARN MORE ABOUT ALSF

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