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The GOPURE
Commitment

Deliver clinically proven, safe & clean skincare backed by science for visible results in just weeks. Our team meets with top industry chemists & raw ingredient suppliers to create proprietary formulas without harsh irritants while maximizing efficacy.

US vs THEM

A lavender and white jar of GOpure Tighten & Lift Neck Cream, featuring a silver lid partially removed to reveal the creamy product inside. The jar has a label detailing the cream's key ingredients, including 4% Cupuacu Butter, 2.5% Matrixyl, Hydrolyzed Hyaluronic Acid, and Caffeine, with a net weight of 1.7 fl oz (50ml).
A small, open glass jar containing a white cream or lotion with a white lid, positioned slightly to the side. The cream has a smooth texture and fills the jar.

THEM

Clinically proven ingredients at effective concentrations

Transparent, clean ingredient lists

Targeted formulas with visible results

Dermatologist recommended

Developed by award winning chemist

Affordable Pricing

What ‘Safe & Clean’ means to us

'Safe & Clean' aren't just buzzwords at GOPURE — it’s a standard. We believe everyone should have access to safe, effective, and worry-free skincare without unnecessary markups.

A close-up image of a hand applying a pink lotion to the skin on the thigh and buttock area, showing visible stretch marks. The background is a soft purple color, and the person is wearing white textured underwear. The application of the lotion is smooth, emphasizing skincare and body positivity.

Safe Formulas

In our lab, safety testing is an essential step in formulation. Before launch, each formula undergoes industry-standard safety testing called RIPT (Repeated Insult Patch Testing). This allows us to identify irritation & sensitization responses, and we are happy to report that all products have undeniably passed.

A top-down view of a jar of "Tighten & Lift Neck Cream" against a textured white background. The jar has a pastel purple color with a white label listing ingredients, including 4% Cupuacu Butter, 2.5% Matribust®, Hydrolyzed Hyaluronic Acid, and Caffeine. The cream inside the jar is smooth and white, and the jar holds 1.7 fl oz (50ml). The visual emphasizes a clean and modern design, highlighting its skin care focus.

Clean Ingredients

We care just as much about what's left out of a formula as what goes into it. We’re proud to show what is & isn't inside our products, because transparency matters.

Our "Never" List

  • NO Synthetic Dyes
  • NO Synthetic Fragrances
  • NO Mineral Oil
  • NO Parabens
  • NO Sulfates (SLS or SLES)
  • NO to 2,700 questionable ingredients
A close-up of a person's midsection wearing a white bathing suit. They are holding a bottle of GO PURE Tighten & Smooth Belly Cream. The bottle has a soft pink color with a blue lid and a label detailing its purpose. The background is a light purple, creating a clean and modern aesthetic. The focus is on the product and the skin, emphasizing beauty and skincare.

Real Results

Every goPure formula is built on a foundation of science! Our team meets with top industry chemists & raw ingredient suppliers, and combs through ingredient literature to find the most innovative, clinically-proven ingredients. As a final step, we gather data from real people through consumer testing trials to ensure a formula delivers visible results.

*Based on clinical testing at 4 & 8 weeks with Tighten & Lift Neck Cream, Sculpt & Tone Arm Cream, Firming Butt & Thigh Cream, and Tighten & Smooth Belly Cream.

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